Targeting Guide

The following is the targeting guide for Kakao Global Display Ads.

This guide provides the targeting setting standards for Kakao Global Display Ads. Targeting must be set under the advertiser’s responsibility to comply with the laws and social standards of the country or region where the ad is displayed. Even if not explicitly stated, ads with targeting settings that violate local laws or are deemed inappropriate under platform policies may be restricted.

This list does not cover all content, and if the judgment is unclear, a conservative approach is required. Following this guide helps create a safe and responsible advertising environment for all users.

Adult Targeting

To protect children and adolescents, the following ad categories and content require the adult targeting setting.

Category	Content
Alcoholic Beverages	Ads for alcoholic beverages and products or services closely related to alcoholic beverages
Entertainment	Ads for movies, videos, and games that require adult targeting based on official national rating systems (e.g., MPA R-rated movies or videos, ESRB M-rated games), Casino Resort Ads
Beauty	Ads related to cosmetic procedures or weight loss aimed at improving body image
Food	Ads for food products restricted from sale or advertising to minors
Medical	Ads for pharmaceuticals, medical devices, and medical services intended for adults
Lottery	Ads promoting or selling lottery services
Social	Ads for marriage brokerage services, professional networking, and hobby community advertisements
Miscellaneous	Ads containing content that requires protection of minors

If adult targeting option cannot be set, categories and content requiring adult targeting cannot be advertised.

Gender, Age Range, and Geo Targeting

1. There may be targeting restrictions depending on the country or region where the ad is displayed. Advertisers are responsible for ensuring that targeting settings comply with legal requirements.

2. Targeting based on specific age, gender, or region must not be used if it could result in discriminatory or unfair impact.

• For industries such as housing, employment, and finance, targeting restrictions may apply according to legal requirements. Advertisers must review and comply with applicable regulations in advance.

Official Contact

For any inquiries, please use the [Support] board on Kakao Global DSP.

Operational inquiries via email

Inquiry about new implementation