> For the complete documentation index, see [llms.txt](https://kakaobusiness.gitbook.io/global/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://kakaobusiness.gitbook.io/global/channel-1/info.md).

# Introduction

**Start your business through KakaoTalk—free and accessible to everyone.** \
Use various features of Kakao Talk Channel to cut costs and boost efficiency.

<figure><img src="/files/CsPRf580LqHJ7U4C3b4D" alt=""><figcaption></figcaption></figure>

## 1. Learn More Easily Through Tutorials

You can also watch videos to learn how to use the **Channel Admin Center** with ease

{% file src="/files/L7rkAs7L8EXVdliDErlf" %}

<details>

<summary>⏰ Please refer to the timeline of the video.</summary>

0:24 Creating a KakaoTalk Channel\
0:58 Opening a General Channel\
1:57 Introducing the Free Trial Program for New Businesses\
2:06 Profile Settings (Making Your Channel Public)\
2:29 Applying for a Business Channel\
2:55 Creating a Biz Wallet\
3:15 Sending a Message\
4:17 Message Sending Settings (Targeting & Budget Review)

</details>

## **2. Introducing the Basics**

Open a channel to share business information and updates.\
Improve your channel with diverse features to suit your business needs.

<figure><img src="/files/ZhrdrAm2veTaU61iiK5x" alt=""><figcaption></figcaption></figure>

### **1-1. Key Features**

<figure><img src="/files/J3mbMl1WPd4aGjkVPDDp" alt=""><figcaption></figcaption></figure>

* **Chats**\
  Connect with customers of all ages through KakaoTalk 1:1 chat for inquiries, bookings, and consultations.&#x20;

<figure><img src="/files/3jLiZ7jTSowaifG5A2LS" alt=""><figcaption></figcaption></figure>

* **Messages**\
  Send instant notifications, announcements, event updates, discount coupons, and surveys via KakaoTalk messages.\
  Boost visibility with diverse message formats and maximize engagement through precise targeting.

<figure><img src="/files/gUkwuVht3SwIAXmjCbtg" alt=""><figcaption></figcaption></figure>

* **Updates**\
  Keep your audience informed by publishing updates on your channel home, ensuring KakaoTalk users receive the latest news.\
  Check customer feedback through likes and comments, and expand your reach by sharing updates.

<figure><img src="/files/XudhSds6Brtays0zItlq" alt=""><figcaption></figcaption></figure>

* **News & Coupons > Create Coupons**\
  Create instant reward coupons for KakaoTalk users and attach them to messages or card views.\
  Ehhance brand promotion and offer various benefits to your customers.

<figure><img src="/files/ERLE67CeyrCmsOk7sdu1" alt=""><figcaption></figcaption></figure>

* **Chat > Chat Room Menu**\
  Set up interactive buttons for quick access to essential information with a single click.\
  Configure FAQs and provide various updates and information via interactive buttons.

### 1-2. Partner Achievements

<figure><img src="/files/b8WqT4r6QdQORqwJJAzx" alt=""><figcaption></figcaption></figure>

* **Expanding Influence**\
  Total number of friends of Kakao Talk Channel partners: 1.18 billion

  Partners with over 100,000 friends: 1,151\
  \*As of 2022&#x20;

<figure><img src="/files/uZ59kxcOIYjT4KLck1Lw" alt=""><figcaption></figcaption></figure>

* **Positive Business Cycle**\
  When customers make a purchase, businesses can send informational messages through Info Talk at a lower cost compared to SMS.\
  Promotional messages can be sent via messages and Ad Talk to customers who have added the channel.\
  With CS Talk, businesses can maintain continuous and instant communication with customers through 1:1 chat.

<figure><img src="/files/38UOrTLbA53JJbO0IiQX" alt=""><figcaption></figcaption></figure>

* **Cost Reduction**\
  Info Talk is more affordable than traditional SMS, helping many businesses and organizations reduce costs.\
  Using Info Talk can lower messaging costs by up to 70% compared to previous methods.

<figure><img src="/files/ir1OCYhtytL65bUJEH4g" alt=""><figcaption></figcaption></figure>

* **Improved Efficiency and Customer Satisfaction**\
  CS Talk replaces traditional ARS-based customer inquiries, allowing for instant communication and efficient responses.\
  Customer satisfaction increases, and customer support consultants experience better adaptation and job satisfaction.\
  Info Talk is recognized as a more convenient and reliable service than SMS, helping partners manage their operations smoothly.

## 3. Starting a Channel

1. Sign up for [Kakao Business](https://us.business.kakao.com/)
2. Go to <https://us-center-pf.kakao.com>
3. Create a channel
4. Set up your profile and home tab
5. Use channel features to achieve your business goals


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