Running Ads

This section guides you through the entire process, from creating a campaign to registering creatives.

📌 Kakao Global DSP Link https://global.ads.kakao.com/

1. Creating a Campaign

You can set objectives, campaign periods, and more for each campaign.

1-1. Create Campaign via menu (Method 1)

Step 1. Go to the "Create Campaign" menu.

Step 2. In Basic Information, enter the required details such as Campaign Name, Agency, and Budget, then click [ Save ]. A new campaign will be created, and you will be automatically directed to the ad group creation page.

1-2. Create Campaign via "Dashboard" (Method 2)

Step 1. Go to the "Dashboard" menu.

Step 2. Select the "Campaign" tab, then click [ Create a new campaign ], and you will be directed to the New Campaign page.

2. Creating an Ad Group

You can create ad groups under a campaign, set a budget limit for each ad group, and target audiences based on your own data, Kakao data, and demographic criteria.

2-1. Starting from the "Create Campaign" menu (Method 1)

Step 1. If you completed the steps in 1-1, you will be directed to the "New AdGroup" screen.

Step 2. After setting Basic Information, Budget and Pacing, and Targeting, click [ Save ]. You will then be automatically directed to the "Creatives" screen.

2-2. Creating a New Ad Group via "Dashboard" (Method 2)

Step 1. Go to the ‘Dashboard’ menu.

Step 2. Select the ‘Campaign’ tab, click the [Create a new Adgroup] button, and you will be directed to the New AdGroup page.

Basic Information
AdGroup Name Set the name of your ad group.
Bid Price Enter your bid price. You can enter up to two decimal places based on USD.
Status After creating the AdGroup, select whether to turn it on/off. Creative review under the ad group will proceed automatically regardless of on/off status. However, if set to off, the ad group will not participate in bidding or ad delivery.

Budget and Pacing
Budget Limit Set the budget limit for the ad group. Ad delivery will automatically stop once the set budget is spent.
Start Date Set the start date and time for ad delivery.
End Date Please set the end date and time for the ad campaign.
Interval Type - If you select "Daily," the full amount entered in “Budget” will be spent each day. (If you set "Daily" $1,000, up to $1,000 can be spent each day from Start Date to End Date) - If you select "Total," the budget will be used flexibly throughout the campaign period.
Pacing Type You can set how the budget will be spent. "EVEN": The system controls spending to distribute the budget evenly throughout the day. "ASAP": The budget is used as quickly as possible to maximize ad exposure and generate results faster.
Frequency Capping - You can set the maximum number of impressions per user per Ad Group per day. - After a user is exposed to an ad, it may take up to 10 minutes for the capping to take effect. - Select the period (in days) and enter the maximum number of impressions allowed during that period. e.g., if you want a user to see the ad up to 20 times per day, set it as 20 ads per 1 Day(s). - Note: Users who have enabled Do Not Track cannot be identified and are therefore excluded from this feature.

When the set daily budget is exceeded, there may be a time lag before ads are automatically paused, during which additional charges may occur. Additional charges may occur if valid impressions, clicks, or conversions are recorded during this time, or if ad exposure and spending increase at a specific point.

Targeting
Gender Select the gender you want to target. If you select "All," it includes audiences whose gender information is unknown.
Age Range Age targeting is available in five-year increments starting from ages 20–24. If you select "All," it includes audiences whose gender information is unknown.
Adult Targeting If you check Adult Targeting, the ad will only be shown to users aged 25–29 and 70 and older whose age can be identified.
OS Select the user device.
Geo For United States and Canada, you can select locations at the Country / State / County / City level. If you select ‘All’, it will include all audiences, including those whose estimated location information cannot be determined.
Day Parts You can select the time slots when you want your ads to be shown. After toggling "On," set the desired time slots and days for ad exposure. If set to "Off," ads will be shown without time restrictions.

For content requiring protection or restriction for under ages, advertisers must set Adult Targeting at their own responsibility.

Location targeting is based on multiple signals, and due to technical characteristics, 100% accuracy cannot be guaranteed, which may result in differences from the actual delivery region.

3. Creating a Creative

Register the creative by preparing images, videos, text, landing URLs, and more according to the guidelines.

3-1. Starting from the "Create Campaign" menu

Step 1. If you started from 2-1, you will be automatically directed to the "New Creative" screen.

3-2. Creating a New Creative from the "Dashboard"

Step 1. Go to the "Dashboard" menu.

Step 2. Select the "Creative" tab, then click [ Create a new Creative ], and you will be directed to the "New Creative" screen.

Before uploading the creative, enter the required information. After entering the information, click [Save] to complete the creative registration.

Creative
Creative Name Enter the name of the creative.
Advertiser If you are an agency, select the advertiser who will run the creative.
AdGroup Select the AdGroup that the creative will belong to.
Ad Format Select the creative type between Banner and Video. If you select Banner, the AdSize (Pixel) field and image upload button will appear. If you select Video, the Duration field and video upload button will appear.
Status Select the activation status of the creative. If set to off, the creative will not proceed to review.
Weight You can set the ad exposure weight. You can enter a value between 1 and 1000. A higher number gives the creative more exposure opportunities. If you do not enter a specific value, the system will automatically set it to the default value of 500.
Landing Page URL Enter the URL of the page that users will be directed to when they click the displayed Banner or Video.

Register the URL according to the creative production guidelines. ► Link

The ad review is conducted based on Korean business days and usually takes Up to 3 days.

Reviewing may take longer if multiple duplicate ad creatives are registered.

Once the review is complete, the creative will be delivered to the target audience based on the ad objective strategy set in the AdGroup and aligned with the appropriate ad placement.

4. Managing Campaigns, Ad Groups, and Creatives

You can manage campaigns, ad groups, and creatives all at once from the Dashboard.

Step 1. Click the "Dashboard" menu.

Step 2. Click the "Campaigns," "AdGroups," or "Creatives" tab to view the campaigns, ad groups, and creatives currently registered.

Campaign
ID, Name The Campaign ID is a unique number automatically assigned by the system when the campaign is registered. 'Name' is the campaign name entered by the advertiser or agency.
Linked AdGroup This shows the number of AdGroups linked under the campaign.
Status You can select whether to activate or deactivate the campaign.
Purchase Amount The total amount spent during the selected period will be displayed.

AdGroups
ID, Name The ID is a unique number automatically assigned by the system when the AdGroup is registered. The Name is the AdGroup name entered by the advertiser or agency.
Linked Creatives This shows the number of creatives linked to the AdGroup.
Status You can select whether to activate or deactivate the campaign.
Purchase Amount The total amount spent during the selected period will be displayed.

Campaign
ID, Name The Campaign ID is a unique number automatically assigned by the system when the campaign is registered. 'Name' is the campaign name entered by the advertiser or agency.
Status You can select whether to activate or deactivate the AdGroup.
Review Status This shows the current review status of the creatives. New: Your Creative has been submitted and is pending review. In-Review: Your Creative is in progress. You can still edit the creative at this stage. If edited, the original creative will be deleted. Approved: Your Creative has been approved. It will be delivered once bidding is complete. Rejected: Your Creative has been rejected.

Official Contact

For any inquiries, please use the [Support] board on Kakao Global DSP.

Operational inquiries via email

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