> For the complete documentation index, see [llms.txt](https://kakaobusiness.gitbook.io/global/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://kakaobusiness.gitbook.io/global/kakao-global-dsp/running-ads.md).
# Running Ads
{% hint style="success" %}
đ Kakao Global DSP Link
{% endhint %}
## 1. Creating a Campaign
You can set objectives, campaign periods, and more for each campaign.
### 1-1. Create Campaign via menu (Method 1)
Step 1. Go to the "Create Campaign" menu.
Step 2. In Basic Information, enter the required details such as Campaign Name, Agency, and Budget, then click **\[ Save ]**. A new campaign will be created, and you will be automatically directed to the ad group creation page.
### 1-2. Create Campaign via "Dashboard" (Method 2)
Step 1. Go to the "Dashboard" menu.
Step 2. Select the "Campaign" tab, then click **\[ Create a new campaign ]**, and you will be directed to the New Campaign page.
## 2. Creating an Ad Group
You can create ad groups under a campaign, set a budget limit for each ad group, and target audiences based on your own data, Kakao data, and demographic criteria.
### 2-1. Starting from the "Create Campaign" menu (Method 1)
Step 1. If you completed the steps in 1-1, you will be directed to the "New AdGroup" screen.
Step 2. After setting Basic Information, Budget and Pacing, and Targeting, click **\[ Save ]**. You will then be automatically directed to the "Creatives" screen.
### 2-2. Creating a New Ad Group via "Dashboard" (Method 2)
**Step 1.** Go to the **âDashboardâ** menu.
**Step 2.** Select the **âCampaignâ** tab, click the **\[Create a new Adgroup]** button, and you will be directed to the **New AdGroup** page.
| **Basic Information** |
| ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
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AdGroup Name Set the name of your ad group.
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Bid Price Enter your bid price. You can enter up to two decimal places based on USD.
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Status After creating the AdGroup, select whether to turn it on/off.
Creative review under the ad group will proceed automatically regardless of on/off status.
However, if set to off, the ad group will not participate in bidding or ad delivery.
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| **Budget and Pacing** |
| ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
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Budget Limit Set the budget limit for the ad group. Ad delivery will automatically stop once the set budget is spent.
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Start Date Set the start date and time for ad delivery.
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End Date Please set the end date and time for the ad campaign.
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Interval Type - If you select "Daily," the full amount entered in âBudgetâ will be spent each day.
(If you set "Daily" $1,000, up to $1,000 can be spent each day from Start Date to End Date)
- If you select "Total," the budget will be used flexibly throughout the campaign period.
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Pacing Type You can set how the budget will be spent.
"EVEN": The system controls spending to distribute the budget evenly throughout the day.
"ASAP": The budget is used as quickly as possible to maximize ad exposure and generate results faster.
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Frequency Capping - You can set the maximum number of impressions per user per Ad Group per day. - After a user is exposed to an ad, it may take up to 10 minutes for the capping to take effect. - Select the period (in days) and enter the maximum number of impressions allowed during that period. e.g., if you want a user to see the ad up to 20 times per day, set it as 20 ads per 1 Day(s). - Note: Users who have enabled Do Not Track cannot be identified and are therefore excluded from this feature.
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{% hint style="warning" %}
When the set daily budget is exceeded, there may be a time lag before ads are automatically paused, during which additional charges may occur. Additional charges may occur if valid impressions, clicks, or conversions are recorded during this time, or if ad exposure and spending increase at a specific point.
{% endhint %}
| **Targeting** |
| ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
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Interest Supports interest-based targeting. A total of 23 interest categories are available across various advertising industries, and multiple selections are supported. If no interests are selected, ads will be delivered to audiences across all interest categories.
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Gender Select the gender you want to target. If you select "All," it includes audiences whose gender information is unknown.
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Age Range Age targeting is available in five-year increments starting from ages 20â24.
If you select "All," it includes audiences whose gender information is unknown.
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Adult Targeting If you check Adult Targeting, the ad will only be shown to users aged 25â29 and 70 and older whose age can be identified.
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OS Select the user device.
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Geo For United States and Canada, you can select locations at the Country / State / County / City level. If you select âAllâ, it will include all audiences, including those whose estimated location information cannot be determined.
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Day Parts You can select the time slots when you want your ads to be shown. After toggling "On," set the desired time slots and days for ad exposure. If set to "Off," ads will be shown without time restrictions.
|
{% hint style="warning" %}
To improve the interest targeting framework, certain interest categories will be consolidated effective July 10, 2026 (KST).
The list of interest categories available within Ad Groups will be reorganized as outlined below. Advertisers who are currently using any of the categories affected by these changes are requested to update their category selections manually before the effective date.
{% endhint %}
{% hint style="warning" %}
For content requiring protection or restriction for under ages, advertisers must set Adult Targeting at their own responsibility.
{% endhint %}
{% hint style="warning" %}
Location targeting is based on multiple signals, and due to technical characteristics, 100% accuracy cannot be guaranteed, which may result in differences from the actual delivery region.
{% endhint %}
## 3. Creating a Creative
Register the creative by preparing images, videos, text, landing URLs, and more according to the guidelines.
### 3-1. Starting from the "Create Campaign" menu
Step 1. If you started from 2-1, you will be automatically directed to the "New Creative" screen.
### 3-2. Creating a New Creative from the "Dashboard"
Step 1. Go to the "Dashboard" menu.
Step 2. Select the "Creative" tab, then click **\[ Create a new Creative ]**, and you will be directed to the "New Creative" screen.
Before uploading the creative, enter the required information. After entering the information, click \[Save] to complete the creative registration.
| **Creative** |
| -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
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Creative Name Enter the name of the creative.
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Advertiser If you are an agency, select the advertiser who will run the creative.
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AdGroup Select the AdGroup that the creative will belong to.
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Ad Format Select the creative type between Banner and Video. If you select Banner, the AdSize (Pixel) field and image upload button will appear. If you select Video, the Duration field and video upload button will appear. When Native is selected, the Ad Type, Icon, Title, and Call Button fields will be displayed.
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Status Select the activation status of the creative. If set to off, the creative will not proceed to review.
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Weight You can set the ad exposure weight. You can enter a value between 1 and 1000. A higher number gives the creative more exposure opportunities. If you do not enter a specific value, the system will automatically set it to the default value of 500.
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Landing Page URL Enter the URL of the page that users will be directed to when they click the displayed Banner or Video.
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{% hint style="info" %}
The 320x100 banner creative is operated as an integrated placement that includes both the top area of the Chats tab and the post-call screen.
As a result, user touchpoints are expanded, which may affect the scale and pattern of ad reach and impression opportunities.
This product is operated as an integrated placement, so it is not possible to run ads on only a specific placement.
{% endhint %}
Step 3. If you selected âNativeâ as the Ad Format, please refer to the information below and fill in the required creative details.
| **Creative > Native** |
| ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
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â» Example image for creating ad materials
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Ad Type Select âImage with Title.â When Native is selected, this is currently the only available option.
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â Advertiser This will be displayed as the profile name. It will appear using the Advertiser name currently set in Kakao Global DSP. Regardless of the userâs device language settings, the Advertiser name will be shown exactly as configured.
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⥠Icon This will be used as the profile image in the Chat List Ad.
Size: 1:1 image, 300 Ă 300 or larger
File size / format: Up to 500 KB; png, jpg, and jpeg files can be uploaded.
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âą Title This is the main title highlighted in the chat list. It can contain up to 25 characters.
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⣠Call Button This is a CTA button exclusive to Chat List Ads, displayed on the right side of the chat list to encourage the userâs next action.
You can select one option from the 18 available choices in the dropdown. Regardless of the userâs device language settings, the selected button text will be displayed exactly as chosen. KO: Channel Add, Apply, Book, Buy, Get Coupon, Contact, Sign Up, More, Install EN: Add, Apply, Book, Buy, Coupon, Contact, Sign Up, More, Install
|
{% hint style="info" %}
If youâd like to learn more about the production guidelines and review guidelines for native ads (chat list),\
đ Check the Creative Production Guidelines for native ads. [âș Link](/global/kakao-global-dsp/running-ads/creative-guide.md)
{% endhint %}
{% hint style="info" %}
Register the URL according to the creative production guidelines. [âș Link](/global/kakao-global-dsp/running-ads/creative-guide.md)
{% endhint %}
{% hint style="success" %}
The ad review is conducted based on Korean business days and usually takes Up to 3 days.
Reviewing may take longer if multiple duplicate ad creatives are registered.
Once the review is complete, the creative will be delivered to the target audience based on the ad objective strategy set in the AdGroup and aligned with the appropriate ad placement.
{% endhint %}
## 4. Managing Campaigns, Ad Groups, and Creatives
You can manage campaigns, ad groups, and creatives all at once from the Dashboard.
Step 1. Click the "Dashboard" menu.
Step 2. Click the "Campaigns," "AdGroups," or "Creatives" tab to view the campaigns, ad groups, and creatives currently registered.
| **Campaign** |
| ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
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ID, Name The Campaign ID is a unique number automatically assigned by the system when the campaign is registered. 'Name' is the campaign name entered by the advertiser or agency.
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Linked AdGroup This shows the number of AdGroups linked under the campaign.
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Status You can select whether to activate or deactivate the campaign.
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Purchase Amount The total amount spent during the selected period will be displayed.
ID, Name The ID is a unique number automatically assigned by the system when the AdGroup is registered. The Name is the AdGroup name entered by the advertiser or agency.
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Linked Creatives This shows the number of creatives linked to the AdGroup.
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Status You can select whether to activate or deactivate the campaign.
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Purchase Amount The total amount spent during the selected period will be displayed.
ID, Name The Campaign ID is a unique number automatically assigned by the system when the campaign is registered. 'Name' is the campaign name entered by the advertiser or agency.
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Status You can select whether to activate or deactivate the AdGroup.
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Review Status This shows the current review status of the creatives.
New: Your Creative has been submitted and is pending review.
In-Review: Your Creative is in progress. You can still edit the creative at this stage. If edited, the original creative will be deleted.
Approved: Your Creative has been approved. It will be delivered once bidding is complete.
Rejected: Your Creative has been rejected.
|
{% tabs %}
{% tab title="Official Contact" %}
For any inquiries, please use the \[Support] board on Kakao Global DSP.
{% endtab %}
{% tab title="Operational inquiries via email" %}
If you have any operational inquiries, please contact us at
{% endtab %}
{% tab title="Inquiry about new implementation" %}
If you are interested in launching new advertisements in the U.S. and Canada, please contact us at .
{% endtab %}
{% endtabs %}
---
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