Quick Start Guide

• If you are starting ads for the first time, follow the steps below to easily sign up and register.

📌 Kakao Global DSP Link https://global.ads.kakao.com/

1. Creating an Ad Account

An ad account is required to run ads on Kakao Global DSP and serves as the basic unit for ad operations.

1-1. Creating a New Ad Account (Directly by Advertiser/Agency)

Step 1. Click [ Sign Up ] on the Kakao Global DSP login screen.

Step 2. Review the Privacy Policy Agreement, check the boxes to agree, and click [ Proceed ] to continue signing up.

Fill out the information on the "Request Access" screen and click [ Submit ]. You will receive an approval email once it is finalized once an administrator finishes reviewing you ad.

Request Access
Type Advertisers should select "Advertiser," and agencies should select "Agency."
Country Please select the country where the advertiser/agency's business is located. If you are running ads via an overseas corporation, please input the country information based on that overseas entity.
Time Zone When running a campaign, select the desired ad serving time zone. Ads will be served according to the time zone set in the Advertiser account. (Time targeting, etc.)
Contact Name, Contact E-Mail, Contact Phone Enter the contact information for the advertiser or agency representative signing up.

When selecting a time zone, the agency’s time zone does not matter. Choose the ad serving time zone preferred by the advertiser. Ads will be served according to the time zone set in the Advertiser account. (Time targeting, etc.)

Please note that the Time Zone can only be set once and cannot be changed later, so make sure to select it carefully.

There are two ways for advertisers to run ads:

Option 1) You can proceed through Kakao's official agency in the United States. Option 2) You can run ads directly. (OLS)

However, for Option 2, advertisers who are not eligible for zero-rated VAT may not be approved during the registration stage.

• For example, if the advertiser selects “South Korea” as the country in the registration form

• Or if the business only has domestic (Korean) operations

To proceed via OLS, the advertiser must enter country information based on an overseas corporation:

• Country: “United States” or “Canada”

• Address: Enter business location details in the U.S. or Canada

1-2. Creating a New Ad Account and Requesting Account Mapping (By Existing Agency)

If you are an agency that already has a Kakao Global DSP account and want to create a new advertiser account under it, please follow the steps below to create an advertiser's account:

Step 1. While logged out of your agency account, follow the procedure outlined in Section 1-1. "Creating a New Ad Account (Directly by Advertiser/Agency) to create the new advertiser account.

Agencies managing accounts on behalf of advertisers should confirm the process with Kakao in advance.

If agency and advertiser are based in different countries, please set the advertiser's country to match the agency's country.

Step 2. After logging back into the agency account, please request the agency-advertiser account mapping via [Support] in the Global DSP.

Step 3. If you are an agency that is managing account on behalf of the advertiser, attach an authority delegation statement note or redacted contract under [Support] > 'Attachment' in the Global DSP.

For any other inquiries, please contact [Support] in Kakao Global DSP.

1-3. Creating a Login (User) Account for Advertiser/Agency Access

If you have an advertiser or agency account, you can create a User account to access the Company.

If you need a Login (User) account, please contact [ Support ] within Kakao Global DSP.

2. Loading Ad Cash

Ad Cash is the cash used to pay for advertising expenses on Kakao Global DSP. We offer two types of charging methods: Prepaid and Postpaid.

2-1. Prepaid

For Prepaid, we provide three methods: wire transfer to a foreign currency account, PayPal recharge, and prepaid recharge using domestically issued credit/debit cards.

TheThe Ad Cash amount does not include VAT, and advertising costs are also based on VAT-exclusive amounts. Ad Cash recharge amounts are exclusive of VAT, and Korean advertisers under Korean agencies or direct advertisers who are Korean entities may be subject to VAT.

Loading is available only in USD. Be careful not to confuse it with other currencies (e.g., KRW).

If the remaining prepaid balance falls below $100, a load notification email will be sent. A notification will also be sent when the balance is fully used. However, to avoid any disruption in campaign delivery due to balance depletion, please monitor your balance regularly.

When the set daily budget is exceeded, there may be a time lag before ads are automatically paused, during which additional charges may occur. Additional charges may occur if valid impressions, clicks, or conversions are recorded during this time, or if ad exposure and spending increase at a specific point.

2-1-1. Wire Transfer Fee Information

The prepaid manual payment method allows advertisers or agencies to deposit funds into Kakao’s dedicated account. After Kakao confirms the deposit, the corresponding amount will be loaded in the account.

Step 1. Go to "Setting" > "Payment Center"

Step 2. Click [ Deposit ] at the top right.

Step 3. When the "Deposit Funds" window appears, select the amount you want to load in USD.

If you select "Custom," you can manually enter the desired amount. The maximum amount you can enter is $10,000,000.

Please enter the custom amount using numbers only.

Do not include symbols such as the dollar sign ($) or commas (,).

Step 4. Click [ Deposit ] to complete the load request. An operations manager will send you the invoicing/loading instructions.

Step 5. After completing the remittance, please send the remittance slip issued by your bank to the [ Support ] board or to [e-mail] via email.

If the remittance slip is not provided, it may be difficult to verify the deposit details promptly, which could lead to delays in charging your cash balance.

Remittance Fee Information

Due to the remittance and receiving fees charged during the transfer process, the amount actually deposited into your Kakao account may be less than the amount you requested. In other words, the advertiser account may be credited with an amount smaller than the Deposit request.

To support smooth campaign execution, we currently reimburse any fees deducted in the form of complimentary cash. However, discrepancies between your planned campaign budget and the actual credited amount can disrupt operations, so we recommend the following steps:

1. Have the sender bear all transfer fees (i.e. sender-pays remittance and receiving fees).

2. Attach a breakdown of those fees to the remittance slip or SWIFT confirmation, and submit it together with the slip.

3. Once Kakao verifies the fee details, you’ll receive a full refund of those fees as complimentary cash (credited in USD).

If you do not receive invoicing/loading instructions by email, please contact [ Support ].

It may take up to 2 Korean business days to issue the invoice after the request, and up to 3 Korean business days to reflect the deposit in the ad account after the remittance slip is confirmed, considering the time difference. Please take this into account when setting up your campaign in advance.

2-1-2. Prepaid Recharge via PayPal

For PayPal, only accounts registered as overseas accounts are eligible for payment. If you have a domestic Korean credit or debit card, you can make payment via PG (Payment Gateway).

Step 1. Click the [ Deposit ] button under Setting > Payment Center.

Step 2. Select “PayPal” from the Payment Method options.

Step 3. Select the amount to be recharged. If you choose the Custom option, you can enter an amount not listed in the dropdown.

Step 4. Click the [Deposit] button.

Step 5. A new window will pop up. Log in to PayPal and click the [Complete Purchase] button to complete the recharge. Please confirm that the recharged amount has been properly credited.

Minimum recharge amount is $10 or more, and recharges must be made in whole dollar ($1 unit) increments.

2-1-3. Payment by Domestic Debit/Credit Cards

If you have a domestic Korean credit or debit card, you can make payment via PG (Payment Gateway).

Step 1. Click the [ Deposit ] button under Setting > Payment Center.

Step 2. Select “Credit Card” from the Payment Method options.

Step 3. Select the amount to be recharged. If you choose the Custom option, you can enter an amount not listed in the dropdown.

Step 4. Click the [ Deposit ] button.

Step 5. A new window will pop up. Agree to the terms and conditions, select your card issuer, and proceed with the payment.

Even if you request the deposit in USD, the payment approval will be processed in Korean Won (KRW). The exchange rate will be calculated based on the first applicable official rate on the day of payment.

Minimum recharge amount is $10 or more, and recharges must be made in whole dollar ($1 unit) increments.

2-1-4. Cancellation and Refund of PayPal and Card Payments

If you wish to cancel or refund the recharge amount made via PayPal or credit card, please contact us through the [ support ] board.

Partial cancellation and partial refund are not allowed under the current policy, so if you want to cancel or refund, please ensure that the charged amount is not used through ad execution.

In addition, refunds for card payments are only possible within 180 days from the date of approval. Before requesting a refund, all campaigns must be stopped (Status = off).

If a campaign is still running at the time of the refund request, the administrator may stop the ad at their discretion, and Kakao is not responsible for any resulting consequences. Please take caution.

After stopping the spending, please allow some time for the remaining balance to be confirmed before the refund process can begin.

🙋🏻 What happens if I have a remaining balance recharged via wire transfer, and then recharge via card/PayPal and request a refund/cancellation?

Answer: If there is a remaining balance recharged via wire transfer and you recharge again via card/PayPal, the refund will be applied in reverse chronological order, starting from the most recent transaction. When requesting a refund through the [support] board, please also include your refund account information in the request.

2-2. Postpaid

The postpaid monthly invoicing method requires signing a postpaid contract between the official agency and Kakao, along with securing credit protection. Once completed, the account is credited based on the assigned credit limit.

In other words, the amount spent during the current month is settled, and once payment for the settled amount is completed, the same amount is restored to the postpaid limit.

If you wish to proceed with this method, please contact [Support].

The amount spent by this month's execution will be finalized within up to 3 business days at the beginning of the following month, based on Korean business days, and an invoice will be issued accordingly. The issued invoice must be paid into the Kakao account in accordance with the advertiser’s credit terms.

For settlement data, the invoice is issued based on data aggregated in the America/New_York time zone.

Other payment options, such as card payments, are currently being prepared.

For additional inquiries regarding Display Ads, please contact [Support] within Global DSP.

3. Checking Your Loading & Spending

3-1. Checking your loading for prepaid and postpaid accounts

Step 1. Go to "Setting" > "Payment Center"

Step 2. You can check your loading and spending history via Paid Credit Transaction History.

3-2. Checking your loading and spending for promotional credit

Step 1. Go to "Setting" > "Payment Center"

Step 2. You can check your loading and spending history via Promotional Credit Transaction History.

Would you like to check the loading/spending history from cash on a daily basis? In the Cash Management menu, you can view loading/spending history, but daily (or monthly) spending details are not available for direct viewing. However, you can check the spending details using the daily report feature.

Step 1. Go to the ‘Report’ > ‘Report Builder’ menu. Step 2. In the Metric section, select ‘Paid Cost’ for paid cash spending, or ‘Promo Cost’ for promotional (free) cash spending. Click the [Generate] button to view the aggregated report data.

4. Requesting Refund for Ad Cash

Step 1. If you need a refund, please submit a request through the [ Support ].

Step 2. For refunds in foreign currency, an invoice must be submitted. Please ensure the invoice includes the following required information:

Required Information in the Invoice from the Refund Requester
Ad Account ID, Payer Information (including address), Invoice Number, Issue Date, Payment Due Date, Currency Information and Amount in Foreign Currency, Bank Account Details for International Transfer, Stamp/Signature of the Refund Requester

Step 3. Please note that the refund process may take approximately 5 to 7 Korean business days from the time the invoice is issued and delivered.

Official Contact

For any inquiries, please use the [Support] board on Kakao Global DSP.

Operational inquiries via email

Inquiry about new implementation