Creative Production Guide
Check the production guidelines for display ads.
1. Ad Assets
Size
300x250 (2x resolution or higher recommended)
6:9 ratio video linkage (imp.video method)
320x100 (2x resolution or higher recommended)
File Format
JPG, JPEG, PNG (Transparent backgrounds not allowed)
16:9 ratio video with resolution of 1280x720 or higher
Video length: Up to 30 seconds
JPG, JPEG, PNG (Transparent backgrounds not allowed)
File Size
Maximum 500KB
Under 300MB
Maximum 500KB
1x images (300x250, 320x100) may experience quality issues such as text or objects appearing broken or blurry. To ensure smooth ad delivery, it is recommended to upload images with a resolution of at least 2x the size (e.g., 600x500, 640x200, or larger).
2. Image Guidelines
To support smooth creative production, we are providing template PSD and font files.
Please refer to the attached files below to check elements such as safe zones, text areas and sizes, and the recommended font (Pretendard).
1-1. Friends Tab > Display Image (300x250)
Safe Zone
Please ensure that key visual elements appear within the designated SAFE ZONE.
It is recommended not to place text or logos (CI, BI) in the following areas of the image:
Bottom edge
40px from the left and right edges
44px from the top edge
Requirements
The image creative must be designed to cover the entire display area.
Borders or outlines around the image are not allowed.
Images must be fully colored. Transparent elements or overly fluorescent colors are prohibited.
High-quality images are recommended. Blurry or low-resolution images are not permitted.
Images that may cause discomfort or disgust are not allowed.
Low-quality images with poor readability — caused by excessively small text, excessive amounts of text, or other factors — are not allowed.
The banner must include a logo or text.
UI elements that infringe on the CI, BI, trademarks, or copyrights of KakaoTalk and Kakao services, or that may be mistaken for official Kakao service advertisements, are not allowed.
Images with distorted proportions (e.g., stretched vertically or horizontally) are not allowed.
Recommendations
It is recommended that text within the image, including logos, be sized between a minimum of 20px and a maximum of 100px (legal text such as approval numbers or copyright notices must be at least 14px).
It is recommended to limit the text in the image to a maximum of four lines, including logos.
It is recommended to use no more than three colors for the text in the image, excluding logos.
Text should be arranged in a way that ensures clear readability against the background image.
Color Guidelines
Background color: Solid colors or gradient combinations are allowed.
Prohibited background colors: Certain background colors may cause visibility issues depending on mobile light/dark modes or KakaoTalk theme skins. Using such colors may result in parts of the ad appearing transparent or missing.
① It is recommended to ensure a brightness (B) value difference of at least 10% between elements. ② It is recommended to ensure a difference of at least 3% in either brightness (B) or saturation (S) values.
Recommended Color Usage : Avoid using pure primary colors or fluorescent colors.
Good case / Bad case
1-2. Chat Tab > Display Image (320x100)
Safe Zone
Ensure that key visual elements are placed within the SAFE ZONE.
Avoid placing any text or logos (including CI/BI) within the following margins: 40px from the left, 62px from the right, and 20px from the top and bottom.
Requirements
The image creative must fill the entire display area.
Borders or outlines around the image are not allowed.
Images must be fully filled with color; transparency and overly fluorescent colors are not permitted.
High-quality images are recommended. Blurry or unclear images are not allowed.
Images that may cause discomfort or disgust are prohibited.
Low-quality images with poor readability — caused by excessively small text, excessive amounts of text, or other factors — are not allowed.
The banner must include a logo or text.
UI elements that infringe on the CI, BI, trademarks, or copyrights of KakaoTalk or other Kakao services, or that could be mistaken for official Kakao service advertisements, are not allowed.
Images with distorted proportions (e.g., stretched vertically or horizontally) are not allowed.
Recommendations
It is recommended that text within the image, including logos, be sized between a minimum of 20px and a maximum of 45px (legal text such as approval numbers or copyright notices must be at least 14px).
It is recommended to limit text in the image to a maximum of four lines, including logos.
Use no more than three text colors, excluding logos.
Text should be placed and designed for clear readability against the background image.
Color Guidelines
Background color: Solid colors or gradient combinations are allowed.
Prohibited background colors: Certain background colors may cause visibility issues depending on mobile light/dark modes or KakaoTalk theme skins. Using such colors may result in parts of the ad appearing transparent or missing.
① It is recommended to ensure a brightness (B) value difference of at least 10% between elements. ② It is recommended to ensure a difference of at least 3% in either brightness (B) or saturation (S) values.
Recommended Color Usage : Avoid using pure primary colors or fluorescent colors.
Good case / Bad case
3. Video Guidelines (16:9)
Safe Zone
Ensure that key visual elements appear within the SAFE ZONE.
Minimize the use of text and ensure that any text within the Safe Zone is clearly readable.
Avoid placing text or logos (including CI/BI) in the top 68px and bottom 76px areas, as these regions may contain elements such as mute buttons or call-to-action prompts.
Requirements
The 16:9 video creative must fill the entire screen.
Borders or outlines around the video are not allowed.
The same video must not be placed multiple times within a single frame.
Repeating the same video or image content in a loop is not permitted.
Flashing or blinking effects applied to graphic or text elements are not allowed.
Overly fluorescent colors must not be used in the video.
Buttons must not be embedded within the video.
High-quality videos are recommended. Blurry or unclear videos are not allowed.
Videos that may cause discomfort or disgust are not permitted.
Creatives that combine images and videos in a way that harms readability are not allowed.
UI elements that infringe on the CI, BI, trademarks, or copyrights of KakaoTalk or other Kakao services, or that may be mistaken for official Kakao service advertisements, are not allowed.
The video must be clearly related to the linked landing page.
Videos with sound are recommended. If there is no sound, appropriate on-screen guidance text must be included within the video.
Low-quality videos with poor readability - caused by excessively small text, excessive amounts of text, or other factors - are not allowed.
Videos with distorted proportions (e.g., stretched vertically or horizontally) are not allowed.
Recommendations
Arrange background and text elements to ensure clear readability.
Ensure a clear contrast between the background tone and graphic element colors.
Place text in areas of the video where it remains easily visible.
Apply text placement techniques that enhance legibility.
Use text colors that provide high readability against the background.
Good case / Bad case
For any inquiries, please use the [Support] board on Kakao Global DSP.
If you have any operational inquiries, please contact us at support_ads@kakaocorp.com
If you are interested in launching new advertisements in the U.S. and Canada, please use the [Support] board on Kakao Global DSP.
Last updated
Was this helpful?