Introduction

Here is a basic overview of Kakao Global DSP, its products, and how to run ads.

1. Learn More Easily Through Tutorials

Check out how to use Kakao Global DSP easily through video tutorials.

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[Kakao Global Ads] DSP Beginner’s Guide.mp4

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⏰ Please refer to the timeline of the video.

0:10 kakao global DSP 가입하기 1:00 대시보드 안내 1:19 Payment Center 안내 1:36 Campaign 생성 2:34 Ad Group 생성 (Budget Limit, Targeting 등) 3:33 Creative 생성 (소재 등록) 4:36 Report

📌 Kakao Global DSP Link https://global.ads.kakao.com/

2. Kakao Global DSP Overview

Kakao Global DSP is the official DSP platform for running Kakao Display Ads in the United States.

Using Kakao Global DSP offers a range of advantages.

• Most influential messenger for Asian demographics (i.e., Koreans) You can drive more traffic to your landing page, encourage users to take actions like purchasing, participating, or installing, and boost your branding by increasing views on your video ads. Optimization by objective helps improve advertising performance.

• Optimization support tailored to different advertising goals You can drive more traffic to your landing page, encourage users to take actions like purchasing, participating, or installing, and boost your branding by increasing views on your video ads. Optimization by objective helps improve advertising performance.

• Use the most suitable creative for each placement You can deliver highly engaging creatives like effective branding videos or intuitive images in an eye-catching way.

Kakao Global DSP is optimized for Chrome.

3. Available Products

With Kakao Global DSP, you can run Display Ads in the Friends and Chats tabs.

• Display Ads in Friends tab (image/video)

이미지	동영상

• Display Ads in Chats tab

4. Bidding Method

Kakao Global DSP uses an RTB method based on CPM.

4-1. Manual Bidding Based on CPM (Cost Per Mill)

CPM charges based on 1,000 impressions, and you are billed each time an impression occurs.

Ad Types	You can choose from: Display Ads in Friends tab (image/video) Display Ads in Chats tab (image)
Bidding Amount	Minimum bid is $3. You can enter up to two decimal places (in USD). Maximum $1,000
Notes	VAT not included

5. Running Ads

5-1. Self-serve (OLS)

Kakao Global DSP features an easy and intuitive menu, allowing anyone to manage everything from ad registration to checking reports. Please read the guide below based on your advertising objective.

• Quick Start Guide This guide explains how beginners can quickly get started, from signing up for Kakao Global DSP to launching ads.

• Running Ads This guide explains how to create each type of ad in detail.

5-2. Running Ads via Agency

If you are having difficulties on your own, you can get support from an official agency. If needed, contact an official agency for Kakao Global DSP.

Partner Support

5-3. Execution as a Korean Business Entity

Kakao Global DSP is a platform based on U.S or Canada business entities. By default, you will be classified as a “U.S./Canada business entity” upon registration.

If you wish to run campaigns as a Korean business entity (with additional VAT charges and issuance of tax invoices), please contact us at [e-mail].

Official Contact

For any inquiries, please use the [Support] board on Kakao Global DSP.

Operational inquiries via email

Inquiry about new implementation