> For the complete documentation index, see [llms.txt](https://kakaobusiness.gitbook.io/global/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://kakaobusiness.gitbook.io/global/kakao-global-dsp/info.md).

# Introduction

## 1. Learn More Easily Through Tutorials

Check out how to use **Kakao Global DSP** easily through video tutorials. 

{% file src="/files/6PWG8HWaDOFrVMmqt4kX" %}

<details>

<summary>⏰ Please refer to the timeline of the video.</summary>

0:10 kakao global DSP 가입하기\
1:00 대시보드 안내\
1:19 Payment Center 안내\
1:36 Campaign 생성\
2:34 Ad Group 생성 (Budget Limit, Targeting 등)\
3:33 Creative 생성 (소재 등록)\
4:36 Report

</details>

{% hint style="success" %}
📌 Kakao Global DSP Link <https://global.ads.kakao.com/>
{% endhint %}

## 2. Kakao Global DSP Overview

<figure><img src="/files/61mc1QfMd4v1ZgLqO6cW" alt=""><figcaption></figcaption></figure>

Kakao Global DSP is the official DSP platform for running Kakao Display Ads in the United States.

Using Kakao Global DSP offers a range of advantages.

* <mark style="color:blue;">**Most influential messenger for Asian demographics (i.e., Koreans)**</mark>\
  You can drive more traffic to your landing page, encourage users to take actions like purchasing, participating, or installing, and boost your branding by increasing views on your video ads. Optimization by objective helps improve advertising performance.
* <mark style="color:blue;">**Optimization support tailored to different advertising goals**</mark>\
  You can drive more traffic to your landing page, encourage users to take actions like purchasing, participating, or installing, and boost your branding by increasing views on your video ads. Optimization by objective helps improve advertising performance.
* <mark style="color:blue;">**Use the most suitable creative for each placement**</mark>\
  You can deliver highly engaging creatives like effective branding videos or intuitive images in an eye-catching way.

{% hint style="danger" %}
Kakao Global DSP is optimized for Chrome.
{% endhint %}

## 3. Available Products

Kakao Global DSP allows advertisers to run display ads in the Friends tab, Chats tab, and Calls tab, as well as Chat List Native Ads in the Chats tab.

* <mark style="color:blue;">**Display Ads in Friends tab (image/video)**</mark>

| 이미지                                                                                                 | 동영상                                                                                                 |
| --------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------- |
| <div><figure><img src="/files/cjkcRV5q1uPCMZ1RBWWQ" alt=""><figcaption></figcaption></figure></div> | <div><figure><img src="/files/h7CmLgomCS6UmuWOSrCY" alt=""><figcaption></figcaption></figure></div> |

* <mark style="color:blue;">**Display Ads (Image) in the Chats tab and Calls tab**</mark>

| Banner (Chats Tab)                                                                | Banner (Voice Call / Video Call end screen)                         |
| --------------------------------------------------------------------------------- | ------------------------------------------------------------------- |
| <p></p><p><img src="/files/WxTS4QXukHZ1QEiM6CTf" alt="" data-size="original"></p> | <img src="/files/XJLYDDBXVFVKSPyWkUhi" alt="" data-size="original"> |

* <mark style="color:blue;">**Native Ads (Chat List) in the Chats tab**</mark>

<table><thead><tr><th width="355.28125">Native Ads (Chat List in Chats Tab)</th></tr></thead><tbody><tr><td><img src="/files/jQrDNAhuKTnH1iT32j30" alt="" data-size="original"></td></tr></tbody></table>

## 4. Bidding Method&#x20;

Kakao Global DSP uses an RTB method based on CPM.<br>

### 4-1. Manual Bidding Based on CPM (Cost Per Mill)

CPM charges based on 1,000 impressions, and you are billed each time an impression occurs.

<table><thead><tr><th width="150"></th><th width="599.4285714285713"></th></tr></thead><tbody><tr><td><mark style="color:blue;"><strong>Ad Types</strong></mark></td><td><ul><li><p>You can choose from:
</p><ul><li>Display Ads in Friends tab (image/video)
</li><li>Display Ads (Image) in the Chats tab and Calls tab</li><li>Native Ads (Chat List) in the Chats tab</li></ul></li></ul></td></tr><tr><td><mark style="color:blue;"><strong>Bidding Amount</strong></mark></td><td><ul><li>Minimum bid is $3. You can enter up to two decimal places (in USD).</li><li>Maximum $1,000 </li></ul></td></tr><tr><td><mark style="color:blue;">Notes</mark></td><td><ul><li>VAT not included</li></ul></td></tr></tbody></table>

## 5. Running Ads

### 5-1. Self-serve (OLS)&#x20;

Kakao Global DSP features an easy and intuitive menu, allowing anyone to manage everything from ad registration to checking reports. Please read the guide below based on your advertising objective.

* [<mark style="color:blue;">**Quick Start Guide**</mark>](/global/kakao-global-dsp/quickstart.md)\
  This guide explains how beginners can quickly get started, from signing up for Kakao Global DSP to launching ads.
* [**Running Ads**<br>](/global/kakao-global-dsp/running-ads.md)This guide explains how to create each type of ad in detail.

### 5-2. Running Ads via Agency

If you are having difficulties on your own, you can get support from an official agency. If needed, contact an official agency for Kakao Global DSP.

{% content-ref url="/pages/Xs6nBQUXlgwZZXlr7jnJ" %}
[Partner Support](/global/partner-support/official-kakao-ads-agencies.md)
{% endcontent-ref %}

### 5-3. **Execution as a Korean Business Entity**

Kakao Global DSP is a platform based on  U.S or Canada business entities. By default, you will be classified as a “U.S./Canada business entity” upon registration.

If you wish to run campaigns as a Korean business entity (with additional VAT charges and issuance of tax invoices), please contact us at **<support_ads@kakaocorp.com>**.

{% tabs %}
{% tab title="Official Contact" %}
For any inquiries, please use the \[Support] board on Kakao Global DSP.
{% endtab %}

{% tab title="Operational inquiries via email" %}
If you have any operational inquiries, please contact us at <support_ads@kakaocorp.com>
{% endtab %}

{% tab title="Inquiry about new implementation" %}
If you are interested in launching new advertisements in the U.S. and Canada, please contact us at <support_ads@kakaocorp.com>.
{% endtab %}
{% endtabs %}


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://kakaobusiness.gitbook.io/global/kakao-global-dsp/info.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.