# Channel Message Creation Guide

{% hint style="info" %}
Let's explore the channel message creation guide.
{% endhint %}

## 1. Message Content Composition Guide

### 1-1. Wide Image

<figure><img src="https://1824564592-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZIdMijaPpdo7q1K2szGv%2Fuploads%2FlsU3wpMNoREW9bxHvAgD%2Fimage.png?alt=media&#x26;token=fa35195b-5445-4b83-bfdd-61f2d57bdcc7" alt=""><figcaption></figcaption></figure>

| Components | Detailed Information                                                                                                      |
| ---------- | ------------------------------------------------------------------------------------------------------------------------- |
| ① Image    | <ul><li>File Format: JPG, JPEG, PNG</li><li>Size: 800x600 (4:3 ratio) recommended / 10 MB</li></ul>                       |
| Video      | <ul><li>Size: 1 GB</li><li>File Format: AVI, FLV, MP4 recommended</li><li>Playback Duration: At least 3 seconds</li></ul> |
| ② Content  | Up to 76 characters                                                                                                       |
| ③ Button   | Up to 8 characters                                                                                                        |

### 1-2. Wide List

<figure><img src="https://1824564592-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZIdMijaPpdo7q1K2szGv%2Fuploads%2FrN9c37HGzrqqIhxbjC2h%2Fimage.png?alt=media&#x26;token=93f41afb-e72c-45b7-b13b-1f09f679a116" alt=""><figcaption></figcaption></figure>

| Components                     | Detailed Information                                                                                                      |
| ------------------------------ | ------------------------------------------------------------------------------------------------------------------------- |
| ① Title                        | Up to 20 characters                                                                                                       |
| ② List 1 Image                 | <ul><li>File Format: JPG, JPEG, PNG</li><li>Size: 800x400 (2:1 ratio) recommended / 10 MB</li></ul>                       |
| Video                          | <ul><li>Size: 1 GB</li><li>File Format: AVI, FLV, MP4 recommended</li><li>Playback Duration: At least 3 seconds</li></ul> |
| ③ List 1 Promotional Text      | Up to 25 characters                                                                                                       |
| ④ List 2 to 5 Image            | <ul><li>File Format: JPG, JPEG, PNG</li><li>Size: 800x800 (1:1 ratio) recommended / 10 MB</li></ul>                       |
| Video                          | <ul><li>Size: 1 GB</li><li>File Format: AVI, FLV, MP4 recommended</li><li>Playback Duration: At least 3 seconds</li></ul> |
| ⑤ List 2 to 5 Promotional Text | Up to 30 characters                                                                                                       |
| ⑥ Button                       | Up to 8 characters                                                                                                        |

### 1-3. Carousel Feed

![](https://1824564592-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZIdMijaPpdo7q1K2szGv%2Fuploads%2F0fsTyBrefpGXyDdBqPFd%2F%EC%A0%9C%EC%9E%91%EA%B0%80%EC%9D%B4%EB%93%9C_%EC%BA%90%EB%9F%AC%EC%85%80_210628.jpg?alt=media\&token=9b106a84-a64e-4c80-ae5a-206654b60b04)

**Carousel Areas 1 to 2 (Required)**

| Components            | Detailed Information                                                                                                                                                                                                                        |
| --------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| ① Promotional Image   | <ul><li>File Format: JPG, JPEG, PNG</li><li>Size:<br>ㄴ 800x400 (2:1 ratio) recommended / 10 MB<br>ㄴ 800x600 (4:3 ratio) recommended / 10 MB</li></ul><p>※ Promotional images for Carousel areas 1 to 6 must have the same aspect ratio.</p> |
| ② Title               | Up to 20 characters, links not allowed                                                                                                                                                                                                      |
| ③ Promotional Text    | Up to 180 characters                                                                                                                                                                                                                        |
| ④ Button 1            | <p>•  Button: Up to 8 characters </p><p>•  Landing Type: URL, News, Coupon, Ad View, Web Embed Channel</p>                                                                                                                                  |
| ⑤ Button 2 (Optional) | <p>•  Button: Up to 8 characters</p><p>•  Landing Type: URL, News, Coupon, Ad View, Business Form, Web Embed Channel</p>                                                                                                                    |

**Carousel Areas 3 to 6 (Optional)**

| Components            | Detailed Information                                                                                                                                                                                                                         |
| --------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| ① Promotional Image   | <ul><li>File Format: JPG, JPEG, PNG</li><li>Size: <br>ㄴ 800x400 (2:1 ratio) recommended / 10 MB<br>ㄴ 800x600 (4:3 ratio) recommended / 10 MB</li></ul><p>※ Promotional images for Carousel areas 1 to 6 must have the same aspect ratio.</p> |
| ② Title               | Up to 20 characters, links not allowed                                                                                                                                                                                                       |
| ③ Promotional Text    | Up to 180 characters                                                                                                                                                                                                                         |
| ④ Button 1            | <p>•  Button: Up to 8 characters</p><p>•  Landing Type: URL, News, Coupon, Ad View, Web Embed Channel</p>                                                                                                                                    |
| ⑤ Button 2 (Optional) | <p>•  Button: Up to 8 characters</p><p>•  Landing Type: URL, News, Coupon, Ad View, Business Form, Web Embed Channel</p>                                                                                                                     |

**More Area (Optional)​**

| Components        | Detailed Information                               |
| ----------------- | -------------------------------------------------- |
| ① More (Optional) | Landing Type: URL, News, Coupon, Web Embed Channel |

### 1-4. Carousel Commerce

<figure><img src="https://1824564592-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZIdMijaPpdo7q1K2szGv%2Fuploads%2FomuL1sXWgez4piaV25bF%2Fimage.png?alt=media&#x26;token=592ae32f-3312-45bd-8afc-7559f84bdffd" alt=""><figcaption></figcaption></figure>

**Intro Area (Optional)**

<table data-header-hidden><thead><tr><th width="328">구성 요소</th><th>상세 안내</th></tr></thead><tbody><tr><td>Components</td><td>Detailed Information</td></tr><tr><td>① Promotional Image</td><td><ul><li>File Format: JPG, JPEG, PNG</li><li>Size: <br>ㄴ 800x400 (2:1 ratio) recommended / 10 MB<br>ㄴ 800x800 (1:1 ratio) recommended / 10 MB<br>ㄴ 800x600 (4:3 ratio) recommended / 10 MB</li></ul></td></tr><tr><td>     Landing (Optional)</td><td>Landing Type: URL, Talk Checkout, Talk Store, News, Coupon, Web Embed Channel</td></tr><tr><td>② Promotional Title</td><td>Up to 20 characters</td></tr><tr><td>③ Promotional Text</td><td>Up to 50 characters</td></tr></tbody></table>

**Carousel Area (Required)**

<table data-header-hidden><thead><tr><th width="328">구성 요소</th><th>상세 안내</th></tr></thead><tbody><tr><td>Components</td><td>Detailed Information</td></tr><tr><td>① Promotional Image</td><td><ul><li>File Format: JPG, JPEG, PNG</li><li>Size:<br>ㄴ 800x400 (2:1 ratio) recommended / 10 MB <br>ㄴ 800x800 (1:1 ratio) recommended / 10 MB <br>ㄴ 800x600 (4:3 ratio) recommended / 10 MB</li></ul></td></tr><tr><td>② Title</td><td>Up to 25 characters</td></tr><tr><td>③ Price Information</td><td><ul><li>KRW/JPY: Only integers allowed (0 to 99999999)</li><li>USD/EUR: Displayed up to two decimal places (truncated beyond three decimal places)</li><li>Currency: KRW (₩), USD ($), JPY (￥), EUR (€)</li></ul></td></tr><tr><td>④ Discount Price Information (Optional)</td><td><ul><li>KRW/JPY: Only integers allowed (0 to 99999999)</li><li>USD/EUR: Displayed up to two decimal places (truncated beyond three decimal places)</li><li>Currency: KRW (₩), USD ($), JPY (￥), EUR (€)</li></ul><p>※ Can be set below the entered price information</p></td></tr><tr><td>⑤ Discount Rate (Auto)</td><td><p>When both price and discount price information are entered, the discount rate is automatically calculated and applied.</p><p>※ Displayed as an integer (1% to 100%), and decimal points are truncated.</p></td></tr><tr><td>⑥ Shop</td><td><p>Landing Type: URL, Web Embed Channel</p><p>※ Bold (yellow) button is applied for Kakao Pay purchases and Talk Store integration if 'Share' is not selected and only the 'Shop' button is shown.</p></td></tr><tr><td>⑦ Share (Optional)</td><td>If 'Share' is enabled, the 'Share' button will appear in the 'Button 2' area across the entire carousel, excluding the intro area.</td></tr></tbody></table>

**More Area (Optional)**

<table data-header-hidden><thead><tr><th width="328">구성 요소</th><th>상세 안내</th></tr></thead><tbody><tr><td>Components</td><td>Detailed Information</td></tr><tr><td>① More (Optional)</td><td>Landing Type: URL, Kakao Pay Purchase, Talk Store, News, Coupon, Web Embed Channel</td></tr></tbody></table>

### 1-5. Basic Text

<figure><img src="https://1824564592-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZIdMijaPpdo7q1K2szGv%2Fuploads%2Fr5qPqHFUlEDiCfU2c30M%2Fimage.png?alt=media&#x26;token=ba62f3fb-3427-484d-aea1-85dbbe2b180f" alt=""><figcaption></figcaption></figure>

| Components | Detailed Information                                                                                                                                                                               |
| ---------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| ① Image    | <ul><li>File Format: JPG, JPEG, PNG</li><li>Size:<br>ㄴ 800x400 (2:1 ratio) recommended / 10 MB<br>ㄴ 800x800 (1:1 ratio) recommended / 10 MB<br>ㄴ 800x600 (4:3 ratio) recommended / 10 MB</li></ul> |
| Video      | <ul><li>Size: 1GB</li><li>File Format: AVI, FLV, MP4 recommended</li><li>Playback Duration: At least 3 seconds</li></ul>                                                                           |
| ② Content  | Up to 300 characters                                                                                                                                                                               |
| ③ Button   | Up to 8 characters                                                                                                                                                                                 |

### 1-6. Premium Video

<figure><img src="https://1824564592-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZIdMijaPpdo7q1K2szGv%2Fuploads%2Fylmy7adsq86KwHYT5xEk%2F%E1%84%86%E1%85%A6%E1%84%89%E1%85%B5%E1%84%8C%E1%85%B5%E1%84%83%E1%85%A9%E1%86%BC%E1%84%8B%E1%85%A7%E1%86%BC%E1%84%89%E1%85%A1%E1%86%BC%E1%84%80%E1%85%AA%E1%86%BC%E1%84%80%E1%85%A9%E1%84%80%E1%85%A1%E1%84%8B%E1%85%B5%E1%84%83%E1%85%B3_0203(%E1%84%8E%E1%85%AC%E1%84%8C%E1%85%A9%E1%86%BC).png?alt=media&#x26;token=4f34e514-267c-4267-8dc7-64beec272423" alt=""><figcaption></figcaption></figure>

| Components                     | Detailed Information                                                                                                                                                                                                                                                                                             |
| ------------------------------ | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| ① Promotional Video            | <p></p><p>• File Format: AVI, FLV, MP4</p><p>• Size: Any aspect ratio / 1 GB max</p><p>• Playback Duration: At least 3 seconds</p><p></p>                                                                                                                                                                        |
| Image Thumbnail:               | <p></p><p>• Auto-generated preview thumbnail will be assigned automatically (If not set manually)</p><p>• File Format: JPG, JPEG, PNG</p><p>• Size:</p><p>   ㄴ 800x800 (1:1 ratio) recommended / 500KB</p><p>   ㄴ 800x400 (2:1 ratio) recommended / 500KB</p><p>   ㄴ 800x600 (4:3 ratio) recommended / 500KB</p> |
| ② Promotional Title (Optional) | Up to 20 characters, no line breaks, links not allowed                                                                                                                                                                                                                                                           |
| ③ Promotional Text (Optional)  | Up to 76 characters, one line break allowed, links not allowed                                                                                                                                                                                                                                                   |
| ④ Button (Optional)            | <p>• Button: Up to 8 characters</p><p>• Landing Type: URL, News, Coupon, Ad View, Business Form</p>                                                                                                                                                                                                              |

{% hint style="info" %}
The uploaded video aspect ratio is flexible, but speech bubbles support 2:1 to 3:4 ratios. If outside this range, it will be center-cropped.
{% endhint %}

{% hint style="danger" %}
**If the URL contains special characters or Korean text not encoded in UTF-8, the ad may not land properly in the Kakao Talk in-app browser on iOS devices.**\
Check for special characters that may cause landing errors and adjust the URL accordingly.

* %
* \| (vertical bar)
* “

\
The ad review process does not specifically flag URLs that may have this issue, so please be extra cautious.
{% endhint %}

{% hint style="danger" %}
Deep link URLs requiring parameter/macro substitution are only supported in DA ads and not in message ads, so they may not function properly.

**Please avoid setting deep link URLs in message ad materials based on this information.**
{% endhint %}